Johnny is a print magazine that documents and reimagines modern menswear.
In each issue, we invent a new model of masculinity. Softer, gentler, more open – something as far away from macho cowboys and sterile bankers as we can get.
ISSUE 1 PLASTICITY
Our jobs require us to be always available. Social media asks us to be forever desirable. Fast fashion gives us the
tools to reshape our appearance as we need. Social mores and economic policies have killed the cowboy, the factory worker,
and the the real man's man. Strong and silent, steadfast and reliable are no more. What shape will the man of the 21st century take?